Productization Plan

A course and easy to follow plan for productizing your digital services.

How to Take Your Service from Legacy to Productized

If you are reading this guide, it is assumed you understand the value of a productized service and would like to make the transition or launch your next project using the productized model. If you still on the fence and not sure if productizing is right for you, you are encouraged to read our Why Productize? page.

The Productization Plan

1. Define your Service

The most important and first step to a successful productized service is its definition.

What will be included, precisely, and in its entirety? Being highly detailed here has the advantage of defining the project’s requirements and setting realistic expectations with the customer. Examples include amounts, percentages and the actual items of delivery from your service.

Steps:

  1. List your capabilities and your strong suits. What do you excel at providing?
  2. Refine your list into a structured service with predetermined deliverables.
  3. Be the solution to a common problem.
  4. Know your value proposition and the importance of what you provide.

2. Price your Service

Gone are the days of pricing based on client budget, sending custom proposals and dealing with low margins. Price your service as a product and get full value for your deliverables.

Never deal with scope creep or consulting work again. Your time is valuable and by pricing your service, you eliminate unnecessary bloat and provide exactly what your team excels at.

Steps:

  1. Are you a budget or premium service?
  2. Can you afford to take your time with initial customers, ensuring satisfaction, or will you be forced to scale rapidly?
  3. Consider your margins. Are they high enough? A little flexibility here goes a long way creating breathing room.
  4. Compare pricing to competitors. If in doubt, price a little higher. Better to overvalue than under.

3. Showcase Your Work with Examples

Nothing degrades from a productized service more than a lack of examples and missing sample reports. The more you can provide to showcase your work, the better your chances of building trust and confidence with buyers. With the productized model, your ability to convincingly eliminate doubt is important. Give the audience every reason to believe you can deliver on your promise.

Steps:

  1. Perform the service for yourself as a case study. Deliver exactly what you would for a customer for your own brand.
  2. Sample reports will serve as examples. Put together professional reports that are identical to customer reports.
  3. Provide your work as a PDF download and showcase the quality of your service. The deliverables you provide are key to illustrating the results achieved with your service.
  4. If your service involves influencers or publication with other major brands, display their logos and link to the source.

4. Have a Process

Your service should break down into tasks that can be assigned to team members and completed. These tasks come from knowing your process and understanding how work will be completed in your delivery pipeline.

For instance, writing services can have many stages like planning, writing, editing and publishing. You may need a task for each one of these processes. Additionally, some tasks may require deliverables and team members will be responsible for uploading customer reports. Tasks may also be dependent on other tasks and need to wait before being started. These are important considerations of your process and need to be considered.

Steps:

  1. Outline the process your team goes through to fulfill an order such as tasks required to complete the work.
  2. Know the requirements for each task. One task might require another to be completed first. These task dependencies add complication but are easily identified.
  3. Know the deliverables for each task. What work needs to be completed and will a report need to be provided?
  4. When will interaction with the customer be appropriate? Do any conversations need to be initiated during the process?

5. Have a Team

It can be tempting to strong arm everything when you are used to running the show. An important thing to remember with any productized service is that you didn’t make the switch to do everything yourself. That do-it-all mentality will stifle growth and ensure you never reach the easily scalable platform you always wanted for your business. Don’t try to wear all the hats. Building the business, running the support and providing the services will exhaust you. Instead, build a team to support your mission.

Hire virtual assistants, freelancers and other remote contractors and empower them to succeed. Your team is the backbone of the operations. Talent should be rewarded and retained to the best of your ability. This team is what makes all the difference.

Steps:

  1. Use freelance job boards like Upwork to find talented contractors that specialize in your services.
  2. Hire virtual assistants using job portals and outsourcing hubs. Full-time staff can help immensely with managerial work and customer support.
  3. Take your team in-house and hire locally or remote. Offering a stable position builds a real relationship with employees.

6. Scale and Systemize

Running a successful productized service is no cake walk. While it’s better and easier to manage, that doesn’t mean it’s perfect. We created BrandRoshi to solve that problem. Optimized for digital service providers and agencies, it manages every aspect of your business without the clutter and complications of other software.

An improvement over spreadsheets, order form builders, e-commerce platforms and shopping cart apps, our software is an all-in-one solution for digital brands.

Manage orders, projects and tasks under the same system as your CRM and recurring payments.